GRACE & STANDARDSBusiness by Design helps real estate professionals create greater clarity, consistency, systems, and accountability.
Grace gives people room to grow. Standards give them somewhere to go.
Our purpose is to create a community of high-performing real estate professionals who feel seen, supported, and challenged to grow—with grace for where they are and standards for where they’re going.
A coaching program for real estate agents who are ready to stop rebuilding their business every month.
The challenge is creating enough consistency, structure, and focus to turn occasional success into a predictable business.
Move from scattered activity and inconsistent income to a clear, repeatable operating system designed for predictable production.
Book a Coaching Fit CallAgents enter with scattered activity, inconsistent income, and uncertainty about what to prioritize. They leave with the structure, numbers, habits, and plan required to grow with clarity.
Every part of the program connects the agent’s goals to the daily and weekly actions that create business.
Establish annual volume, transaction, and income goals; personal financial requirements; average sales price and commission assumptions; required appointments and conversations; working hours; personal boundaries; and a measurable definition of success.
Consolidate and organize contacts, categorize the sphere and opportunities, identify overlooked relationships, set database growth expectations, and create a consistent communication and follow-up rhythm.
Select a focused combination of sustainable lead sources, including sphere, open houses, farming, social media, online leads, referrals, community involvement, partnerships, prospecting, and educational events.
Build confidence in conversations, discovery questions, follow-up, objection handling, appointment setting, consultations, value communication, commitment, and conversion tracking.
Protect time for lead generation, follow-up, appointments, client service, transactions, business development, personal commitments, and weekly planning.
Manage the leading indicators: new contacts, conversations, follow-up, appointments, agreements, contracts, closings, volume, and gross commission income.
Prepare for stronger conversion, higher average sales price, listing focus, administrative support, repeatable client experiences, profitability, a small team, and growth beyond $4 million.
| Week | Focus | Outcome |
|---|---|---|
| 01 | Business Vision | Define the business, income goal, and personal priorities. |
| 02 | Know Your Numbers | Calculate the transactions, appointments, and conversations required. |
| 03 | Database Foundation | Clean, categorize, and activate the database. |
| 04 | Lead-Generation Pillars | Select three sustainable sources of business. |
| 05 | Weekly Operating Rhythm | Build a calendar that protects income-producing activity. |
| 06 | Follow-Up System | Create a clear plan for every active opportunity. |
| 07 | Appointment Conversion | Improve scripts, confidence, and appointment setting. |
| 08 | Consultation Experience | Strengthen buyer and seller consultations. |
| 09 | Visibility and Authority | Develop a simple, consistent local presence. |
| 10 | Client Experience | Build a service process that generates reviews and referrals. |
| 11 | Profit and Productivity | Understand expenses, profitability, and time allocation. |
| 12 | 90-Day Growth Plan | Leave with the next quarter fully designed. |
The purpose is not simply to hold agents accountable. It is to help them recognize which activities consistently produce results.
Every participant receives practical tools designed to create immediate clarity and ongoing accountability.
The program cannot guarantee a specific number of closings. Agents who implement the system will leave knowing exactly what activities their goals require—and how to measure whether they are on track.
Business by Design helps emerging agents turn proven potential into predictable production.
Ready to create the operating system behind your next stage of growth?
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Operating Principal
Team Leader
Director of Growth
Broker of Record
Director of First Impressions
Market Center Tech Trainer
Market Center Administrator
Listings & Commission Coordinator
Grace & Standards is based in Otsego, Minnesota.
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